Each of these components eventually comes to represent your brand.
Your brand identity is made up of multiple parts, including your font, which all come together to tell your company’s story. Your brand goes beyond just a logo you create for your company. These five reasons explain why it’s so important to choose the right font, whether you opt for a serif or sans serif style. Words are important, but so is the way they’re portrayed. Why is it important to choose the right font? However, as digital display resolution improves, this distinction is becoming less concerning for online publishers. Sans serif fonts are often used in digital publications because the lack of decorative embellishments makes these typefaces easier to read on a screen.
A sans serif font is a good choice if your brand is a tech startup, stands for accessibility or approachability, or aims to reach a younger or more modern audience. They are considered to look and feel less traditional than a serif font, bringing freshness and youthfulness to your brand. Sans serif fonts are seen as more modern and tech-oriented than their serif counterparts. You’ll also likely see more serif fonts applied in print, such as books and newspapers, because the style is generally considered easier to read in those mediums. As a result, you’ll often see serif fonts utilized by law firms, accountants, and other professional services.
Oftentimes, brands will use serif fonts if they want to appear as if they have stood the test of time, combining trustworthiness, reliability, and an air of seriousness into their branding. Associated with newspapers, books, and other educational or academic pursuits, serif fonts offer a classic look and feel while conveying a sense of authority. Serif fonts tend to crop up in more traditional settings. These small yet noticeable tweaks are what make a serif font appear as more ornate or traditional compared to a simple, minimalist sans serif font. Similar elements at the top and bottom of the J and accents on the Y are among some of the more prominent differences in this example. That curl is the decorative element that defines a serif font and sets it apart from a sans serif font. The line in the Q is straight in the Calibri font, while the Times New Roman Q has a bit of a curl to the end of it. Here, you see the same sentence typed in Times New Roman (top) and Calibri (bottom). Arial, Calibri, and Helvetica are some of the most common sans serif fonts. Times New Roman, Garamond, and Courier New are among the most well-known serif fonts. You probably come across some of the most common serif and sans serif fonts in your everyday life. Generally, serif fonts are considered more traditional and formal, while sans serif fonts are regarded as more minimalist and modern. Serif fonts feature a decorative stroke called a serif, while sans serif fonts, as the name implies, do not. If you’re looking to develop your own font for your business or personal branding, Qwerty can help you by generating your own font - with options for both sans serif and serif fonts. (There are also script fonts - check out our guide to script typefaces to learn more about those.) What are the differences between these two styles, and which is right for your company? Read on to learn more. Many available fonts fall into two major categories: serif fonts and sans serif fonts. It also plays a significant role in communication: In addition to the role they play in your brand, easy-to-read and visually appealing fonts ensure that your customers can read and digest the important information you’re trying to convey.
Just like the colors and shapes that you choose to represent your company, the font used in your logo, on your website, and in your print marketing material contributes to your overall brand reputation. Selecting the right font for your brand takes a lot of thought and care.
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